Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More
Copywriting on Tight Deadlines – Telling your Story Part II
We’re back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how ... More
Copywriting on Tight Deadlines – Telling your Story Part I
On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for ... More
How Minor Tweaks to Your Headlines Can Boost Conversions
Recently, I had the pleasure of once again watching a webinar from Marketing Experiments, this time on headline optimization. The research firm, who ... More
Images vs. Copy – Finding the Right Balance
Recently, I had the pleasure of watching an hour long webinar on images and copy on a webpage. The presentation was by our friends at Marketing ... More