Understanding how to use social media to your best advantage requires not only a big investment in time, but lots of reading, watching and ... More
Driving Higher Leads and Free Promotion for a Fraction of the Cost
How companies can engage online followers and evaluate performance to build product awareness and a loyal following In today’s uncertain ... More
4 Ways to Use Twitter to Improve Your Search Rankings
I know this isn’t what we promised we would have for you, our loyal readers. We’ve been really busy with our projects lately and seem to have lost ... More
Sorry For the Delay…Need a Little More Time
In our brief post the other day, I mentioned how we would be delving into a pretty extensive topic – social media. Specifically, we were going to ... More
Social Media Architect Provides Valuable Twitter Advice
The idea of Twitter and its micro-blogging platform has been gaining more and more popularity lately…100 million new users alone this year have ... More
4 Components of the Marketing Funnel and how they relate to Social Media Channels
Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action. Even in the age of SEO and ... More
Large Numbers of Followers Doesn’t Always Mean More Benefits
It’s easy to think a large number of followers is what you need on Facebook or Twitter for those efforts to be successful…you see a competitor who has ... More
In-Person Interview with Leading Industry Expert
Recently, I had the pleasure of meeting with and interviewing Kipp Bodnar, Inbound Marketing Manager at HubSpot. On a recent trip to the Boston area, ... More
Which Social Media Channel is Right for My Business?
With all the buzz about Facebook lately and its ambitions to be the social hub of the Internet, many small business owners are wondering which social ... More