Well we’re halfway through 2011 and what an exciting year it’s been thus far. We’ve been hard at work with numerous projects, one of which is our ... More
Driving Higher Leads and Free Promotion for a Fraction of the Cost
How companies can engage online followers and evaluate performance to build product awareness and a loyal following In today’s uncertain ... More
Sorry For the Delay…Need a Little More Time
In our brief post the other day, I mentioned how we would be delving into a pretty extensive topic – social media. Specifically, we were going to ... More
Making your Content Work for You in Better, More Valuable Ways
Fostering reader engagement through both social media and your site works to transform content from simple search engine fodder into increased time ... More
4 Components of the Marketing Funnel and how they relate to Social Media Channels
Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action. Even in the age of SEO and ... More
How Facebook Users Interact with Various Brands and Why
Understanding how social media users interact with a utility like Facebook takes some trial and error…much of this depends on your industry and the ... More
Large Numbers of Followers Doesn’t Always Mean More Benefits
It’s easy to think a large number of followers is what you need on Facebook or Twitter for those efforts to be successful…you see a competitor who has ... More
In-Person Interview with Leading Industry Expert
Recently, I had the pleasure of meeting with and interviewing Kipp Bodnar, Inbound Marketing Manager at HubSpot. On a recent trip to the Boston area, ... More
Which Social Media Channel is Right for My Business?
With all the buzz about Facebook lately and its ambitions to be the social hub of the Internet, many small business owners are wondering which social ... More