When someone talks about a video they saw online, most likely they’re referring to a viral video, which is a video clip that gains widespread popularity through email sharing, blogs and social networks. Videos on YouTube for example are viral.
Videos like this one from a Minnesota wedding choreographing Chris Brown’s “Forever” for example has received over 15 million hits since its posting on July 19th, a dream scenario for marketers…millions of views with very little production and distribution costs.
Sales of Brown’s song resulting from this video have caused it to skyrocket in the charts even though the song is over a year old.
Good viral videos are hard to create so many abandon video all together. Reaching millions of people in just a few short weeks is an extraordinary feat.
But videos don’t need to be viral to have an impact on your business. Any search engine optimization and marketing effort should include video. Read on for six reasons why videos on your website are beneficial.
1. Give your company a voice with videos
Websites are often loaded with impersonal text about a company or cause. Reading a paragraph about a company is one thing but a quick video explaining a company’s vision and purpose for instance is much more personable.
2. Videos are marketing assets
Like blog posts, videos on your site are there to stay. Once the initial burst of traffic fades, you will still receive good SEO benefits indefinitely.
3. Videos build company culture
Videos can serve as a morale booster for your employees. They are fun to produce and show your company can relax, giving it a more personable side as well.
4. Video is another channel for your content
Effective inbound marketing requires content come in different file formats. Some things are best communicated through a blog, some as photos or a graphic and others with video.
5. Videos are easy to produce
It’s true…videos are pretty simple and quick to make as long as you don’t get bogged down in production details. Simply plan it and schedule some time to shoot it. It doesn’t need to be completely perfect.
6. More videos means more likelihood for success
Online marketing is a portfolio business like artists and professional filmmakers. No smart producer or artist bets their success on a single product but instead works hard on all their projects in the hope one will be a money-maker. Approach your online videos like this.
Watch this free video webinar from HubSpot to learn how to use video and podcasts to build your brand and drive more traffic to your website.