We’re always on the lookout for cutting edge SEO and online marketing techniques. Some things we find we test on our own sites to see how well they work before recommending them to clients.
Some techniques are more SEO related and “behind the scenes” (coding, tags, etc.) but other techniques are more in the layout of a page, its tone and how we communicate important things to know…our new press room page is an experiment to see how creating a more holistic press room can help site visitors – specifically editors, bloggers and journalists – find information more easily.
In fact, even if you never plan to issue any press releases, it’s important you have one place where people like this can learn more about your company and what you do…reaching out to journalists and bloggers is another way to help you get noticed by search engines and prospective customers.
In the past, most pressrooms simply listed a company’s news press releases. However, having a better understanding of what editors and bloggers are looking for in a pressroom allows you to build a more complete resource.
In fact, a main pressroom page can simply serve as a hub where you can link out to not only your press releases but knowledge center resources, blogs, case studies, testimonials and more as shown by this handy flowchart.
Check out SEO Advantage’s new pressroom and our guest blog post on SEO Site Reference for more insights on turning your pressroom into a powerful online marketing resource.