Writing content for your website is undoubtedly a major undertaking requiring time and patience. Much research is required beforehand along with organizing your thoughts – all of that before you even write a word!
Considering the time and resources it takes to create landing pages and articles, you may think optimizing for as many keywords as you can is the way to go.
Absolutely not!
To be clear, I’m not saying you should only have one or two words on your page and that’s it…you can’t simply have your keyword(s) with no supporting content to go with it.
However, your page needs to have one primary focus, one underlying concept. Optimizing your webpage for several keywords dilutes the impact of your copy which means you will have wasted your time rather than taking it slow and doing it right.
In many instances, you may have two words that mean exactly the same thing – take “certified public accountant” and “CPA” for example. Both essentially mean the same thing and conceivably either one will be used in an online search. But adding “tax accountant”, “tax services” and “income tax filing” to the same page will dilute your results and keep your rankings off page 1. While these concepts are related to one another, combining all of these keywords onto one page will only frustrate your efforts.
You shouldn’t think of web pages as a catch-all where you can optimize for several different concepts at once…doing so usually results in confusing the search engine and lowering your rankings.
Reading this is probably leading you to one conclusion – “I’m going to have to create a lot of landing pages!”
Quite true…and while it’s a long endeavor, it’s well worth it in the long run. Start out with the big keywords and work your way down. In due time, you will cover your target markets and have a better position in the search engines and well on your way to higher site visits and conversions.