Updated: June 28, 2009
As you know from our SEO knowledge center articles and other places, a press release is a method to not only get your company noticed by journalists, bloggers and other media outlets, but help build search engine rankings as well.
But you need to know how to optimize press releases to have the greatest positive impact for your company. Over 50,000 press releases go out each month, 1 every 12 seconds in fact. This fact drew me to really appreciate this informational video from HubSpot I recently saw. The tutorial lasts around 35 minutes or you can simply download the slides.
The tutorial video details two types of press release formats: traditional and social media. The basic premise I drew away from the tutorial was their suggestion that pulling factors from each is how you should optimize press releases.
For instance, a traditional release will not have any anchor text links, an important component to building search engine rankings. A social media press release generally has an embedded video, which was found to limit the distribution.
I won’t give it all away…watch the tutorial below or simply view the slides for tips on how you can get the most bang for your buck from your press releases.