Updated: January 11, 2010
As the Internet has evolved over the years, websites have grown more complex. You don’t need me to tell you that many websites contain a wealth of information on their respective niches.
And with the advent of social networking and other means of finding and disseminating information, web users are growing ever pickier about the websites they visit. That’s why installing site search on your site is an important step in building search engine rankings and boosting conversion rates.
There’s many reasons why more site visitors are immediately going to a site search to find information on a website. These include confusing navigation, cluttered design and even pure impatience. In fact, studies suggest that a person will leave a site if the search function is poor or not there around 80% of the time.
But site search has even more benefits for webmasters and SEO professionals. With the proper analytical tools, site owners can get a lot of information about their site visitors and how they navigate around their site. You can transform your site into a “customer centric” from a static “one size fits all” approach.
Take a look at our newest article in the search engine optimization knowledge center regarding the benefits of site search and stay tuned to the SEO-e blog for recommendations on good site search tools you can easily purchase for your website.