Updated: February 27, 2019
Twitter’s CEO Dick Costolo has announced that he will be stepping down from the helm of one of the world’s largest online social networking services. Co-founder Jack Dorsey will step in as interim CEO starting July 1. This change in leadership may also signal a change in Twitter’s trajectory.
Twitter’s recent deal with Google has some speculating if the micro-blogging platform could soon be yet another Google acquisition.
As Social Media Today reports:
Would Google consider buying Twitter? Many investors see this as a good match, and it could be an avenue the company looks at under new leadership. If that were to happen, that would be a significant shift in the tech landscape – the second biggest acquisition in tech history.
Would these changes help Twitter take flight or crash land? SEOs and social media specialists everywhere are already starting to weigh in.
Take a few minutes to check out these other top SEO headlines and articles…
Content Corner
- How important is visual marketing in your content? Very, according to Quick Sprout. In fact, if you have two pieces of identical content, studies show that the one with a relevant visual element (i.e. photo, infographic, etc.) will get 94% more views than the content without.
- What makes a good headline? Rather than cruise BuzzFeed for ideas, check out these data-driven strategies for coming up with award-winning titles.
Social Media
- Last month, Twitter and Google announced a partnership to start embedding tweets into the Google search results. What does this mean for your SEO and social media strategy? Should your tweets be SEO friendly? This article discusses these questions and others in greater detail.
- With social signals becoming an increasingly important ranking factor, it might behoove some marketers to know what the ideal length is for social media posts. As a general rule, keep it short and sweet. Learn more here.
- Google Analytics can be a social marketer’s best friend, if they know what to look for. See these 5 Analytics reports you should be monitoring to measure your social media success.
- Good storytelling is one of the most powerful and effective marketing tools at your disposal. Smart content marketers utilize the power of story in web pages, blog posts and articles, but how do you tell a compelling story on social media where the spaces and letters are limited? This post explores alternative storytelling techniques for popular social media platforms.
Search Engine Optimization
- What’s it take to rank above all others in Google? Just two words: popularity and authority. Dive more in-depth about achieving these ranking factors via this article.
- There are many factors that go into determining a website’s search engine rankings, but some factors carry more weight than others. With so many moving parts, sometimes managing SEO can feel like advanced chemistry – which is why if you haven’t already, we recommend checking out this periodic table of SEO success factors by Search Engine Academy.
- A study has found that measuring SEO success through organic search performance against industry average click-through-rates (CTRs) is misleading, concluding that averages “didn’t provide much actionable data for a specific site.” Find out what you should be looking at instead.
- If you manage SEO for a used car dealership, you’ll definitely want to read about these problems plaguing two major pre-owned car sales companies so that you can avoid them.
- Learn how often you should review your site’s SEO metrics from our recent blog post.
Paid Advertising
- Google VP Jerry Dischler revealed some surprising AdWords revelations at this year’s SMX Advanced. PPC people take note!
Google News
- Local businesses that haven’t logged into their Google My Business account in 6 months or more may be at risk of being unverified by Google, the company recently announced. Google said they will first try to contact “inactive” businesses, but will unverify these listings if there is no response.
- Google’s Gary Illyes confirmed during a “mobilegeddon” panel that you can technically have completely different content on a mobile site because Google really only considers the desktop version of a page for rankings. Of course, having a mobile-friendly site (i.e. responsive design, fast page speed, etc.) is still more important than ever, but rankings based on content continues to be pulled from desktop versions.
- Keep your eyes peeled for a Google Panda update in the coming weeks. Google insists the update will not be an algorithm change, but rather a “data refresh.”
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