Updated: February 28, 2019
Mobile. Optimized content. Ecommerce. These are a few of the buzzwords and phrases internet marketers are already getting hyped up about for 2015. Many SEOs across the country are fidgeting with excitement in their desk chairs as they say “adios” to 2014 and look at the promising statistics that may indicate some big changes in store for internet marketers in the coming year.
“The way things are looking, I’m willing to venture that as long as you are strategically investing in online marketing, you’re going to see some big gains in the next few months,” predicts Chief KISSmetrics and Quick Sprout Evangelist Neil Patel in this chart-saturated article.
Scroll below to see what else the SEO industry has been buzzing about this year so far…
SEO
- “My website was doing fine, until one day – BLAM – we saw major unexplainable drop in traffic.” Does this sound like any prospective clients you know? Get step-by-step advice on how to troubleshoot a website by reading this case study of one site’s painful recovery from an SEO nightmare.
- This well-done infographic shows exactly why sometimes less is more and how reducing options can actually increase conversions.
Search Engines
- Mozilla Firefox announced in late November that Yahoo would replace Google as their new default search engine, toppling Google’s decades-long reign in that role. These plans were rolled out last month and the paid search data is just starting to trickle in. You can get a peek into the outcome of this overhaul over at Search Engine Land.
- Taking a cue from Google’s latest update of the Pigeon algorithm, this article bucks common recommendations regarding local SEO by giving persuasive reasons why local business websites ought not be overly aggressive about defining their service area and possibly even refrain from mentioning places outside the immediate downtown area altogether.
- And while we’re on the subject of local SEO, check out this big picture of the local search arena in 2015. As Search Engine Land’s Greg Gifford writes, “Local SEO is not just inserting your city and state in title tags and H1 headings.” Preach…
Content Marketing
- Are you suffering from content fatigue? It seems to be going around these days. Even if you don’t have it, many of the people you’re trying to reach probably do. Read these tips on putting the “marketing” back into content marketing and reconnecting to your target audience.
- What’s the best way to measure the effectiveness of your content? WordStream helps copy managers identify which content metrics they should be looking at to see the “whole story” in this experts guide.
- “Content is the driving force behind building links and succeeding on social,” according to this article.
Link Building
- “If the links on your page do not positively reflect what your page says, then you’re only hurting the credibility of your content.” Hear about other great insider tips from SEO Advantage’s CEO Stone Reuning on the importance of getting links from authority sites.
And finally, this isn’t exclusively SEO-related, but here is a list of tools (both free and paid) you can use to better manage your workload and finally accomplish your New Years’ Resolution to get more organized in 2015.
As always, stay tuned for another roundup, and remember to drop links of any other great SEO resources you know about in the comments below.