SEO Roundup: November 14, 2014

Updated: February 28, 2019

With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on in the upcoming year.

To help you get off to a good start in 2015, B2C just released a list of 10 interesting stats that may come in handy when planning next year’s marketing strategy. Here are a few figures you may find surprising:

• The average return on an email marketing investment is $44.25 for every dollar spent.
• Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content.
• By 2017, online video will make up nearly 70% of consumer Internet traffic.
• Social media has overtaken pornography as the No. 1 activity on the web.

Search Engine Land columnist Nate Dame also gives his two-cents on how SEOs can get the most bang for their buck in 2015, as well as some sage advice for dusting off your existing marketing strategy and bringing it out for another year.

And of course, the topic of preparing for next year just wouldn’t be complete without some speculating about what’s in store.

In other news, here’s what else has been going on in the SEO world recently:

Social Media

• As if social media engagement wasn’t important enough, Facebook quietly released its newest feature—a local search and discovery tool that should have the guys over at Yelp sweating a little bit.
• Pinterest recently announced at its San Francisco HQ that it now sees itself as much more than “scrapbooking site,” but rather a kind of personalized search site. The company is also trying to change its image as “women-only” site. Read the full scoop here.

Paid Search

• Here’s some great PPC advice from a self-described cat lady who received insight from the most unlikely of places—her furry feline friends. (If nothing else, you’ll at least get a kick out of the GIF’s.)

Google Analytics

• If you are wondering how to track Google Analytics across multiple subdomains, then you’ll definitely want to view this comprehensive checklist.
• This handy resource explains what Google Analytics is in a way that your clients or team members will actually be able to understand.

SEO

• “But Google, it was an honest mistake!” won’t stop your sites from getting penalized if you accidentally make these 4 easy and commonplace SEO blunders.
• If you are a visually-oriented person like me, you’ll appreciate this list of graphs showing the last 10 years of digital marketing trends.
• And here’s another awesome graphic on the A-Z guide for optimizing your site’s conversion rate.
• Finally, in the spirit of Thanksgiving (which is right around the corner, can you believe it?), I want to leave you on a positive note by sharing the 3 things this blogger is grateful for in SEO this year.

I’ll be back in a couple weeks with another roundup. Until then, keep on keeping on.