Updated: February 27, 2019
We’ve talked here before about what actually constitutes an infographic, and thanks to researchers at Harvard and MIT, we now have some new information on what works when it comes to data visualization. The study concentrated primarily on what attributes make visualized data most memorable, and they discovered a few pretty interesting things. For example, according to the researchers, “A visualization will be instantly and overwhelmingly more memorable if it incorporates an image of a human-recognizable object—if it includes a photograph, people, cartoons, logos—any component that is not just an abstract data visualization.”
That’s just one of many helpful insights from the study, which you can read about here. Now let’s see what other useful information made its way onto the internet this week . . .
Content Marketing:
- Here’s an excellent piece on building credibility for your blog, complete with tons of survey data in infographic form. The graphic might not be very memorable by the standards we learned about in the Harvard/MIT study above, but the information is very useful.
- Google Webmaster Help shared some insight from Matt Cutts on how to guest blog successfully.
Social Media:
- Check out these helpful tips for using hashtags across social media channels. Tip #3 in particular is great advice for those beginning to utilize hashtags on Facebook.
- As annoying as some users may find Facebook ads, it looks like they can be pretty effective.
General SEO and Online Marketing:
- Matt Cutts explained why Google currently has no plans to fix the PageRank meter.
- Having trouble getting visitors to fill out forms on your website? Here are some possible reasons.
That’s it for this week. As always, give us a shout in the comments or via social media if you find or write something worth sharing.