Updated: February 28, 2019
Well, that was great while it lasted, but it appears the days of easy access to keyword data from Google have come to an end. The reaction from the online marketing world has covered the range of human emotions, from intense anger and suspicion to acceptance.
There’s really no reason to panic, though. The need to constantly adapt to the changing world of SEO is what attracted many of us to online marketing to begin with. This is just another new puzzle to solve. Our industry will adjust to this change the same way we’ve adjusted to Panda, Penguin and everything else that’s come our way. It’s what we do.
Now let’s look at what else has been happening in SEO and online marketing this week . . .
PPC Advertising:
- Consumer trust in online advertising appears to be growing. Look at the numbers here.
- For mobile users, click to call capability in search results is huge. In fact, according to this study, 70% call businesses right from the search page when able.
Social Media:
- A panel of experts hosted a debate regarding the continued discussion and research into the impact of Google+. No time to watch? Alan’s got you covered with this excellent summary on our blog.
- If you’re like many, you still aren’t entirely certain what, if anything, Pinterest can do for your online marketing efforts. This insightful analysis may help you make that decision.
Other SEO and Online Marketing Topics:
- We shouldn’t have to keep telling people this, but just in case someone out there needs legal motivation, stop buying fake reviews!
- Some recent research shows that a frighteningly large number of consumers don’t feel understood by the marketing industry. This gives us even more reason to avoid getting caught up chasing numbers and algorithms and remember that consumers are people.
- Starting a new blog for your company? This fantastic infographic is full of ideas for content and promotion.
- Finally, we have this great little tip on removing unnatural links. Deleting a page altogether may seem a bit extreme, but if you can’t get a link removed otherwise it may be worth it.
That’s it for this week. In the coming days we’ll be watching the blogs to see what sort of advice and innovation results as the SEO industry adjusts to the lack of keyword information.
What are your feelings on the change? Are you sad, mad, resigned or even optimistic? Let us know in the comments!