Updated: October 27, 2015
There’s a wonderful article on Business 2 Community this week on the concept of “influencer marketing.” It discusses not only the evolving role of public relations, but its relationship to marketing and most importantly – at least to my mind – the fact that to master the art of influence, you must be an enthusiastic advocate for your client.
What does it mean to be an enthusiastic advocate? It means you’re authentically interested in the company and products or services you’re promoting. It means you’re so excited by what your client is bringing to the marketplace that you can’t help but tell everyone about it, loudly and proudly.
Obviously there’s more to it than that. Enthusiasm doesn’t create content or build relationships all on its own, but when you become professionally, personally and yes, even emotionally invested in your client’s success, every effort you make on their behalf will be more productive.
Read the full article here, then check out the rest of this week’s links . . .
Content Marketing:
- When I read this article on the importance of cultivating expert authors for your brand, I couldn’t help but think of our own Julia Harris. She’s made it her mission to become a subject matter expert for the clients she works with, including our partner company MaxFilings. She does her own weekly news roundup at their blog, incorporation-e, and also seeks out and interviews successful business leaders and shares their tips and secrets. When not doing that, she’s on Twitter enthusiastically sharing content related to the industries and clients she represents. Hey, weren’t we just talking about enthusiasm?
- This piece on content strategy is full of wonderfully specific recommendations. I especially love the overarching theme of audience intent. If you want buy-in from consumers, you have to treat them with respect.
Social Media:
- I’ve always had a love/hate relationship with Facebook’s page insights. Every time they do something I love, it’s quickly replaced with something I hate. Let’s hope that trend is ending, because their new audience insights tool looks really fantastic.
- It’s not just marketers who love LinkedIn’s blogging capabilities. B2B’s of all kinds are sharing wonderful content for every industry, which is making for an increasingly vibrant community and a wonderful exchange of ideas.
Local Search:
- Not sure where to focus your local search marketing efforts? Here’s a great priority list to get you started.
Link Building:
- More fantastic information this week courtesy of Linkerati and this wonderfully detailed guide to developing a link building campaign.
- Not everyone will agree with this article’s stance on links, but in an industry that’s in constant flux there’s certainly room for multiple perspectives.
- This week Matt Cutts gave us a little reassurance about backlinks, at least in the short term. Even more interesting, as David McSweeney noticed, there were some conflicting interpretations of the video floating around the industry. I’m pretty sure everyone who has ever edited content will cheer when reading this one.
Keep sending those links! You can use the social media buttons on this page to follow SEO Advantage, and you can also connect with me on Google+, which is where I discover quite a few of the great links I share in the Roundup. See you next week!