Updated: April 30, 2014
This month Google announced the addition of In-depth articles to the first page of some search results, which reduces the number of “regular” organic results on the first page to nine and adds two more search results, for a total of three “In-depth articles” links. The aim of in-depth articles links is to provide a deeper look into broad topics that have mass appeal. As an example we conducted a broad search for “Syria” and at the bottom were greeted with these new links.
How to get your article listed in Google’s In-depth articles search results
Fortunately Google has offered some advice for website owners and operators who want to have their content included in the In-depth articles section:
- Use schema.org markup for your content
- Include Google Authorship markup in your content
- Use rel=”next” and rel=”previous” for paginated articles. Don’t forget to properly use the rel=”canonical” tag to designate between paginated pages and one-page versions of the same article.
- Include relevant markup for your company’s logo by adding schema.org markup to designate one image as your official company logo. Additionally you should use the same logo on your Google+ page.
Of course, the most important step in getting your article listed in Google’s In-depth articles search results is to provide relevant, in-depth content on the chosen subject.
If you have any questions about Google’s In-depth articles search results leave a comment below or hit me up on Facebook or Google+.