SEO Roundup: August 5, 2013

Updated: February 27, 2019

The news from last week regarding links in press releases continues to reverberate, but a brief trip around the SERPS shows that some SEOs and businesses are simply following the letter of the guidelines without honoring the intent. Do a few SEO-related Google news searches and you’ll see folks using nofollow, but they are still doing so on releases with no real informational value.  Following Google’s guidelines is a great start, but blatant advertising disguised as newsworthy information is still the stock-in-trade for some, it seems.

Elsewhere in Online Marketing

Now let’s take a look at what else has been going on in the world of SEO and online marketing recently.

Social Media:

• Stephen talked here on our blog about the unknown dangers of buying Facebook likes.
• The folks at Search Engine Watch updated us on Pinterest’s addition of price drop alerts, and shared some great advice regarding how to make the best use of the social media platform’s features and functionality.
• Search Engine Journal shared some useful tips on using Facebook ads.

Link Building:

• SEW provided some helpful definitions.
• In light of Google’s recent link scheme update, the Business Wire blog talked about what press releases really are good for.

PPC:

• Hubspot discussed creating ads that get clicks.

Online Marketing:

• Hubspot examined how Captcha can get in the way of conversions.
• Search Engine Land talked landing page optimization.
• Search Engine Journal detailed what happens when hackers get a site blacklisted.

See any stories we missed? Share them in the comments!