Updated: April 30, 2014
Did you know that Google might rank your website lower than others if you don’t register your domain name for longer than a year? Were you aware that citing reference sources such as academic papers in your website might be considered by Google to be a sign of quality content? Has anyone ever told you that the main reason Google+ exists is to tie content together with its creator?
These are just three of the untold number of things Google considers when ranking your website, and the outstanding infographic below by Search Engine Journal lists 197 more. Because Google’s search algorithm is constantly changing to adapt to an ever-changing internet landscape, so to do the signals that Google looks for as indicators of a quality website. If you find yourself looking to hire an SEO expert, ask your candidates to name a few signals that Google looks for to determine page rank and compare their answers to this list.
(Warning: this is a RIDICULOUSLY long infographic but completely worth it)