Authorship was created by Google in an effort eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time builds the authors’ credibility online.
A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.
How Your Business Benefits from Google Authorship
Authorship is another tool you can use to drive traffic to your website and increase page ranking in search results. Here are two tips to using Google Authorship:
- Instead of hunting for an author to develop your content, designate a person within your organization to create great content and send it to leading online publications. You will reach a broader audience and increase brand awareness. The publication sites link to your author and website. You link to the article on their site. It’s a win-win.
- A face and name attached to content builds trust and confidence, which increases engagement between authors and readers, and produces a higher click through rate.
According to Google, Authorship also provides industry and niche authors these benefits
- See analytics for your content in search.
- Distinguish and validate your content in search results.
- Get more followers on Google+.
- Help readers discover your other content on the web.
In addition, web users find high quality content and can engage with content authors through Google+.
How to Use Google Authorship
Google Authorship is quick and easy to set up through Google+ following the steps outlined in our latest knowledge center article – What You Need to Know About Google Authorship. It doesn’t matter if your website is HTML coded or powered by a content management system such as WordPress.
If you need help developing an arsenal of organic keywords and a content plan, a search engine optimization company can help you make the most of Google Authorship to drive more traffic to your site.