Every year, BtoB Magazine lists the top 50 places to advertise to other businesses. Here are the top 10:
- Wall Street Journal and WSJ.com
- Google.com
- The Economist and Economist.com
- Yahoo
- NFL partnerships and advertising
- TechTarget’s network of websites
- Forbes and Forbes.com
- CNBC’s ‘Power Lunch’
- BusinessWeek and Businessweek.com
- InformationWeek and Informationweek.com
To arrive at this list, BtoB editors and reporters examined media outlets with both objective and subjective criteria. They evaluated data such as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their options on the most powerful and targeted b-to-b advertising venues.
Among the other 40 top places for b-to-b advertising are cnn.com, Newsweek, USA Today, Barron’s, New York Times, Msnbc.com, Allbusiness.com, Bloomberg.com, BNET, Business.com, Fast Company, Harvard Business Review, Inc., Linkedin.com, ThomasNet and more.
What’s interesting is to see the mix of media outlets ranging from the traditional print publications (WSJ) to social media (Linkedin.com) and even sporting events (NFL). And they got it right when they said “Google may dominate search, but Yahoo is the leader in display advertising. Small b-to-b markets rely on Yahoo’s targeting capabilities to find new customers on the Web.”