One of our partners, Channel Intelligence, is hosting a webinar tomorrow (Wed.) featuring new services and upcoming improvements by Google expected to help merchants with the 2009 holiday shopping season.
Scheduled for Wednesday, October 14, 2009, from 1:00 PM to 2:00 PM EDT, the webinar will feature how to boost product sales through enriched product data feeds and other retailer-tested tips, as well as several new innovations merchants can draw on. Guest speakers from Google, Inc. will join CI to present upcoming Google enhancements that retailers can leverage for the 2009 holiday season.
Google offers merchants many tools to help drive shoppers to online and local stores, including a few new enhancements about to be introduced just in time for the holiday shopping season. Guest speakers Vivek Tata, Associate Product Marketing Manager, and Sarah Beritzhoff, Strategic Partner Manager, of Google, Inc., will join CI’s Larry Weeks, Senior Manager of Strategic Marketing Consulting, and Rob Streeter, Sr. Manager Partner Development, to discuss ways merchants can better leverage Google for a more profitable 2009 holiday shopping season.
CI will share tips with merchants on ways to maximize product performance and increase sales from various Google properties, as well as share success stories from current retailer customers.
A foundational element often overlooked when advertising on Google is the provision of content rich, high-quality data feeds, since Google’s powerful database leverages data feeds to render the merchants’ products to the right consumer at the right time. Attendees can expect to learn more about this essential element and its role in successful campaigns, as well as a host of other ways to improve sales performance.
Attendees can register here