Here we’ve got a new and interesting development out of Google…one we reported before that could be a revolutionary date in online search. And that is real time search – integration of “tweets” from Twitter, Facebook postings, etc. in search results on Google, Bing, etc.
Google is partnering with several social media outlets to post real time results for users. Go to Google and type in any popular search term or story of the day. After a few seconds, you will see it constantly update with users’ postings from social networking sites in real time. From my experimenting, you need to click “show options” after you enter your search terms and click latest for the time range.
As you can see in Google’s promotional video below, this utility may be very useful for learning about things currently happening that have an immediate impact on people’s lives – like the search for traffic update in a large city.
Many search engine optimization experts conversing about this in a couple of forums – WebMasterWorld and DigitalPoint – seem a bit concerned about this – and I can understand where they’re coming from.
The consensus is that this clutters up search results and it runs the risk of pushing their hard earned rankings farther down the list. One questions how Google will filter out useless postings that happen to contain the keywords the user searched for.
In any event, SEOs can adapt by using Twitter and Facebook to ensure their results show up in that area when applicable.
How will Google’s change affect you? Let us know in the comments field!