Updated: February 28, 2019
It’s Wednesday again, which means it’s time to take a look at what’s going on in the world of SEO and online marketing this week. Our first recommendation – particularly if you’ve been following the recent press release debacle as closely as we have – is this excellent read from the folks at Raven. It covers the entire timeline of events leading to Google’s recent announcement, and analyzes what the latest developments mean for online marketers.
We’re also really loving this piece on Business2Community. Charlie Nadler applies comedy theory to content marketing strategy, and the result is some wonderful insight into how to create unique, insightful copy. Everyone who writes for the internet should read this article.
Now lets look at what else is happening this week . . .
PPC Advertising:
- This article is a bit older, but we just found it and it’s definitely worth sharing. The folks over at Luna Metrics have created this excellent cheat sheet to help you create great PPC copy.
- Check out this fantastic post on SEW. It gives some terrific techniques for geo-targeting with Google Adwords.
Social Media:
- Facebook’s latest TOS update is making some waves.
- There’s a wonderful piece over at {grow} that details the importance of having a workable social media strategy, and details what can go wrong when you don’t.
- If you’re interested in the history of social media, you’ll enjoy this great infographic from Business2Community.
Link Building:
- In Eric Ward’s Q&A column, he gives some advice on working with a small budget after Penguin 2.0.
Content Marketing:
- Stumped for content ideas? This list from SEJ suggests some places you may not have thought to look.
That’s all for this week. As always, let us know in the comments if you have a blog that offers great content relevant to SEO and online marketing. Meanwhile, we’ll keep sifting through the feeds to find the information you can actually use.