Updated: June 2, 2010
Press release optimization can help you gain top rankings and build value for your web site fast.
Take for example our latest press release. It reached the top of Google for major search terms like “seo copywriting”, “seo company”, “florida seo”, “seo copywriting services”, and even “search engine optimization” – within 24 hours! It was picked up on MSNBC as well as several Google and Yahoo properties and business-related sites like smartmoney.com.
The SEO field is extremely competitive, as you can imagine, so it’s no small feat to wrangle a top spot in Google for terms like “seo copywriting”, even more so for broader terms like “search engine optimization”. Yet we consistently get results like this for our optimized releases and those of our clients. If you’re not seeing top rankings for your optimized press releases, here are two things to consider:
Press Release Optimization Issue #1 – Is your release content optimized by a professional SEO copywriter?
Besides balancing the tone of the release and writing to meet AP style guidelines, a professional SEO copywriter will know how and where to use keywords in your press release to make the most of search engine rankings.
Press Release Optimization Issue #2 – Are you using the right distribution outlets?
To gain real exposure online across the search engines, you must select a distribution outlet with maximum reach. Evaluate the press release distribution outlets you’re using. Do they:
- Allow you to use text anchor links?
- Let you specify keywords?
- Contain relevant industry targets?
- Optimize meta tags for the press release page?
- Feed press releases to news engines like Google News, Yahoo News, and MSNBC?
If you’re not seeing great results from your press release optimization, it’s likely one of these two issues. You could choose a distribution that lets you optimize to the hilt, but if the press release copy itself isn’t optimized well, the release won’t show up. Likewise, if you use a professional SEO copywriter but don’t submit your press release to the right distribution outlet, it’s going nowhere.