In the last couple of years, Facebook has taken the social media marketing world by storm. Many well-known brands and small businesses have begun using Facebook in earnest to market their businesses online.
In fact, many organizations are directing their users to their Facebook page instead of their actual sites because of its built-in social interactivity.
Many of our online experiences though still start through search – whether on Google, Bing or Facebook. If we’re looking for information or searching for a solution to a problem, we generally go and ask very broad questions and use broad terms to try and narrow down what we’re looking for.
Continue reading for some tips from Manoj Jasra at Search Engine Guide on how you can boost your Facebook page to the top of the search engines results page.
Number of Followers – The more followers your Facebook page has, the more back links…the more links you have, the more authoritative your page seems.
Fresh Content – Like regular web pages, the fresher your content is (wall posts, pictures, comments, etc.), the more frequently the spiders will crawl your site.
Include relevant content – Only post content on your Facebook page that helps improve its overall theme.
Keyword-rich URL – Be sure your Facebook URL contains keywords searchers use to find your products and services online.
Number of “Shares” or “Likes” – Having more “shares” and “Likes” will also boost your Facebook page to the top of the results. This shows your page is so compelling that people couldn’t simply look at it and move on, they had to share it.
Social media applications like Facebook and Twitter are increasingly important in effectively marketing your small business online. Going forward, any SEO or online marketer must factor these social networks into their marketing strategy.