We’ve discussed the emergence of Twitter and its increasing importance in marketing your business online. But can it get your site indexed in Google and Bing all by itself?
A short discussion at WebMasterWorld says yes as one webmaster says his new blog was indeed indexed by Google. The webmaster was experimenting to see how quickly his site would be indexed by simply ‘tweeting’ out the new URL.
Much to his satisfaction, his site was indexed the same day he posted his ‘tweet.’
While he can’t say this event was 100% due to Twitter, he wasn’t terribly surprised his site was indexed so quickly considering the arrangement between Google and Twitter and subsequent amount of bot activity that tweets are generating these days.
Forum veteran “Tedster” says he isn’t entirely surprised either but neither he nor the webmaster suggest that tweets are the road to success. However, Tedster does say he knows of another site that got a page indexed and ranking with only Twitter links.
While this may seem to be a good way to jump start indexing and ranking, it’s by no means a sustainable strategy. To build and maintain high search engine rankings, webmasters have to include all of the elements – good site architecture, links and original, valuable content.
Twitter may be a good place for Google to discover and index new content but since it’s “real-time,” it certainly cannot provide sustained ranking or indexing power.
Therefore, Twitter can be a great tool in jump starting your site’s indexing and ranking but you must follow up with elements mentioned above to sustain and build your position in the search engines.