I was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late ... More
How Google Adwords Consumer Ratings Can Benefit Your Business
In March, Google announced the debut of the English-only Consumer Ratings Annotations in AdWords. Users can review ratings, social endorsements, and ... More
How Just a Few Words Can Dramatically Improve Landing Page Conversions
Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
SEO Roundup: September 4, 2013
It's Wednesday again, which means it's time to take a look at what's going on in the world of SEO and online marketing this week. Our first ... More
SEO Roundup: August 28, 2013
Listen to the online marketing sphere for five minutes and chances are you'll hear someone cry the death knell of SEO, which is why we absolutely love ... More
SEO Roundup: August 21, 2013
Probably the most useful thing on the online marketing landscape this week is this morning’s post from Google Webmaster Help offering answers to some ... More
SEO and PPC – Which is Better?
Businesses just starting to wade into the waters of online marketing often ask which channel is better – should I focus on search engine ... More
You can learn a lot from a little button: Part I – Top vs. Other
I get a lot of phone calls from customers asking questions that are more easily answered by showing them where to find the right data. Walking the ... More
ClickFraud – What Can You Do
We all know it happens - competitors click our Google or Overture Ads; Affiliates of the PPC vendors click our ads to earn a percentage; and the ... More